Hey, this is me, Loes! I’m the founder & owner of pure by luce. I was traveling around Jordan and Israel last February, testing some prototypes of our new South Africa collection. Here I was wearing the Nina Black sweater to climb the citadel ruins in Amman, the capital of Jordan. Definitely worth a visit!
Whether you’re climbing the Table Mountain, going for a seaside run or just chilling in pure by luce… We love it when you share your travel or workout pics!
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