#purebylucesquad in Jordan: Loes

Hey, this is me, Loes! I’m the founder & owner of pure by luce. I was traveling around Jordan and Israel last February, testing some prototypes of our new South Africa collection. Here I was wearing the Nina Black sweater to climb the citadel ruins in Amman, the capital of Jordan. Definitely worth a visit!

Whether you’re climbing the Table Mountain, going for a seaside run or just chilling in pure by luce…  We love it when you share your travel or workout pics!

You want to join the #purebylucesquad? Send your pictures to info@purebyluce.com or tag us in your public Instagram posts for a chance to get featured on our website and social media ♥